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Our Story

As the Premier Mindset Transformation Club, we believe growth should be simple, practical, and accessible. Our intention is to make mindset training a regular practice — helping individuals, leaders, and teams develop clarity, confidence, and sustainable change over time.

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Our Commitment to Ethics & Confidentiality

We believe transformation starts with trust. Guided by the ICF Code of Ethics, our coaching provides a safe, confidential, and professional space for you to grow with clarity and confidence.

Confidentiality You Can Trust

All coaching conversations, materials, and shared information are strictly confidential in line with the International Coaching Federation (ICF) Code of Ethics. Your privacy and trust are our highest priority.

Integrity & Professional Standards

As certified ICF and PBCA coaches, we uphold the highest global coaching standards. Every session is conducted with honesty, professionalism, and respect for your personal and business journey.

Client-Centered Approach

Your growth comes first. We are committed to creating a safe, supportive, and judgment-free space where you can explore, grow, and take bold steps toward transformation.

OUR FOUNDER

The Minds Behind 

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Eric Gharakhanian

Eric is a Neuro Mindset and Hypnotherapy Specialist, an ICF-Certified Coach, NLP and Hypnotherapy Trainer.
With years of experience in Blue Chip companies and corporate coaching.
His Neuro Mindset and Holistic approach helps individuals, leaders and teams to unlock their highest potential, build resilience, achieve success and live an extraordinary life.

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Aylin Hester

Aylin is a Transformation Coach, NLP Master Practitioner, and ICF-Accredited Coach who helps people turn blocks into breakthroughs. With a unique blend of project leadership, fitness, and mindset training, she guides clients to build clarity, confidence, and freedom.

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Benjamin Seelos

Benjamin is a Senior Hospitality, Entertainment, and Luxury Travel Executive turned Business Coach. As a PBCA Business Coach, Master NLP Practitioner, and ICF-Certified Coach, he helps leaders and entrepreneurs achieve clarity, growth, and extraordinary results. With 15+ years of international leadership experience, he blends business strategy with mindset mastery to create lasting impact.

Our mission is to make coaching a simple, consistent practice that fits into real life. We create a live, supportive space where individuals and businesses can develop clarity, emotional resilience, and more intentional ways of thinking and leading — through regular practice, not pressure. At F4M, growth comes from showing up, training the mind consistently, and applying insight to everyday challenges over time.
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